Thursday, August 10, 2006

Search Engine Marketing Advantages

Search engine marketing has its own advantages when compared to search engine optimization; here are a few of those advantages.

  • Search engine marketing listings are almost instant.
  • Ability to find out your most profitable keywords in days, not months.
  • You control the copy that appears in the list.
  • You can always be the first listing for a keyword if you have the budget.
  • On page factors coupled with search engine optimization are non-existent.
  • Ability to track search engine marketing campaigns is simple.
  • Ability to track adaptation ratios on each keyword phrase is easy.
  • You control the hallway page the visitor gets to when they click on a sponsored link.
  • No need to submit your web site to the search engines.
  • Many more reasons to choose Search engine marketing!

Indian seo services offers full service options to help you maximize your search engine listings.

History of Search Engine Marketing

What we now know as search engine marketing happening in 2001 with begins of Overture, the first pay per click search engine. Search engine optimization had been around for a while and that confidence to the traffic and targeted nature of search engines realized there could be a faster and easier way to list web sites. This was the birth of pay per click. In order to be the first site scheduled for an exacting keyword or phrase you had to outbid the other web sites involved in that keyword. Whoever paid the most for the keyword or keyword phrase got the first position. Although this is much more luxurious than natural search engine optimization it was also much faster and advertisers flocked to it. Now Google has their own ppc system called Adwords and the ppc industry is raking in over $2 billion dollars yearly from web site advertisers.

Search Marketing Leaders

Indian Seo Services search marketing services are offered throughout our sister company Keyword Ranking. Because Indian Seo Services and Keyword Ranking are both part of the Indian Seo Service family of companies our total search marketing consulting services are through Keyword Ranking. They are proven search engine marketing leaders with clients like Lowes and Alaska Airlines and we want our customers to have the very best in all areas of search marketing.